Fidality Systems - company profile

C.Venkata Ramana Chief Executive Fidelity Systems 246, Road no 4, Threemurthy Colony,y Mahendra Hills, Secunderabad(A.P) India- 500 026 Tel: +91-40-32978784 Fax: +91-40-27713995 Mob: +91-9346238544 E.Mail: fidelitysystems@gmail.com
COMPANY PROFILE: FIDELITY SYSTEMS was started in the year of 1987, on the 15 th of August, to coincide with the independence day of our country and to begin our independent journey in to the world of innovative entrepreneurship. Like our nation, we pledged to give our best in whatever we attempted, and to strive hard till we achieve our targets and then strive hard again to better them. We believed in being true to our capabilities our responsibilities, our commitments, and ourselves. We believed in giving our best to fulfill the needs of the customers, to give the best possible advise to them and to deliver the most cost effective solutions within the limits of compromises allowed by them. We believed in delivering exactly what we promised, to the exact specifications and attributes- i.e., exact fidelity. Hence, the name "FIDELITY SYSTEMS". The range of activities of FIDELITY covers almost the entire range of electronics. We are in to several areas like Security, Surveillance, Broadcast, Telecommunication and Power Electronics. Over a period of time, the company has acquired specialist knowledge in all the spheres given above, and has proven itself to be a capable firm - be it design, installation, commissioning, maintenance and repairs. We have several jobs that prove our credentials beyond doubt. FIDELITY was one of the first companies in their spheres of activities to prove that a small scale company can not only do a job that is expected of a multinational, but can actually do it better, more economically due to low overheads. We have successfully competed with very large government sector units with access to unlimited funds, scores of trained man power, very favourable government attitude which usually encouraged only public sector companies, and long track record, and won several contracts in open competition with them. Our proposals, many a time known for their simplistic approach, provision for redundancy and reliability, emphasis on expandability and adaptability for different environments have found favour among most customers, who for years have got used to having no choice other than taking what has been thrust on them by these public sector companies. Our committed approach tuned to customer needs in sharp contrast with the taken for granted approach by the competitors has won the appreciation of all our customers, and even some of our competitors who at times used to recommend our company for jobs beyond them. Innovativeness was one of the hallmarks of FIDELITY. Most of our solutions used to be unconventional, but just as functional. We used to have such a hard time convincing our customers about the functionality of our solutions, but in the end, it was usually the customer that insisted on using our methods. This was possible because of our complete understanding of the customers requirements, our country's environment, priorities, administrative setup including the ever present red tapism, the infinite variety of products and services available around the globe, and to some extent, excellent rapport with major manufacturers around the world. This enabled us to offer many choices for one requirement, without appearing biased towards one source. This usually wins the confidence of the customer. We believe in gathering as much information as possible and constantly update our knowledge in all spheres which will enable us to approach our customer with more confidence, offer better and more flexible solutions, and best of all at a price most of the time cheaper than anyone else. We firmly believe in putting ourselves in the customer's shoes and try to think like him before offering our solutions. We are also not embarrassed of learning from the customer or the supplier if it means that our solution will be better suited to the customer's needs. Most of our intending suppliers mistake us to be time wasters who does not appear to be serious, without realising that because of our seriousness only, we are asking as much information as possible, to enable us to be in a better position to give more priority to our customer's needs. We may not exactly give business to every one contacted, and several manufacturers have seen our point of view and have supplied us with as much information as requested. We, in turn have tried to use those companies products in our proposals, as we firmly believe that a company that can not even supply information, can possibly not support us and in turn, our customer, effectively. 2 With the above positive attributes in our favour, we have been able to achieve excellent growth and have had an excellent performance in the previous years. We have tied up with some multinational firms for whom we have been able to get sizable business. Our aim of achieving a growth rate better than the industry standard, worthy of fast growing companies is easily fulfilled with our capabilities and our customer's continued encouragement. The Indian market also has opened up very much considerably, and has created many more opportunities for growth. The government also has on its part has been encouraging growth oriented companies to involve more in economy building. With this scenario prevalent, we see a very bright future for us in the crystal ball. Infrastructure: The company has its registered office in the city of SECUNDERABAD, part of the twin cities of HYDERABAD, in the center of southern India, located almost half way between BOMBAY and MADRAS. It is easily accessible to any part of India being in the center. It has a fully functional branch office in the national capital, DELHI and is about to set up offices in other three major metros - BOMBAY, CALCUTTA and MADRAS. The company has well trained manpower in all areas of its activities, and is adequately supported by equipment, infrastructure and environment. Hyderabad has perhaps the lowest cost of living among all major cities in India, and the lowest cost for trained technical manpower. The climate in Hyderabad is neither extremely hot nor cold, and has reasonably good rain fall. It is very well connected to all major cities by all modes of transport - road, rail and air, being in the center of India. the cost of real estate in HYDERABAD is among the lowest in India, and setting up an office and manufacturing plant of any magnitude is cheaper and hence the cost of the project can be lower. The city is very conducive for excellent investment, with the state government giving several incentives. Telecommunication facilities are among the best in the country. Several large public sector research institutes and defense labs abound in this city, due to which there is a large bank of skilled and trained technical manpower available. With more than ten engineering colleges and over twenty polytechnics in and around the city, continuous availability of technical manpower is also assured. Facilities for general and technical education are among the best again. The cost of hiring manpower is also among the lowest in Indian cities and HYDERABAD offers the most collective mixture of different religions, nationalities and sects. Every one feels quite at home in HYDERABAD and most of them chose to settle down here permanently. With these locational advantages, lower costs of establishments, lower overheads and lower running costs, we are naturally in a better position to offer lower prices and probably better quality. This, together with our acquired capabilities and willingness to adapt to our customer's needs, and our commitment to support the customer uninterruptedly, will be the reason for our success. We have built up formidable setup of liaison that is focused on achieving results with all the support of our customer and the good will we enjoy with several customers, and our ability to strike a sympathetic chord with new customers. This important feature in any business success has also contributed to our excellent growth and orders involving our own manufactured products, and products from SONY, BTS, IKEGAMI, PANASONIC, and several others. We were able to get business for those who have supported us and our committed work is sure to yield results that benefit the customer, the supplier and of course, us. .......... 3 Key Persons' Profiles: K.S.M.LAKSHMI: Owner of the firm. An electronics engineer with abundant skills in man management, she complements others who look after core technical and marketing and commercial activities. With more than twenty-seven years of experience in production, development and quality control, she was able to improve the skills of the employees through her strengths in management skills. Her unique ability in foreseeing loopholes in steps to be taken by the company along with her intuitive skills in assessing the situation has helped the company many a time. It can be said that her contribution to the company in managing the daily operations with skill has been enormous and her presence during negotiations adds strength to the company. She also has been instrumental in initiating many a reform in the company that benefited us a great deal, be it reduction in overheads, increase in profitability, improving employee - employer relationship and furthering public relations. C.VENKATA RAMANA: An electronics engineer, with more than twenty eight years of experience, he is also the chief executive of the company. He has with his positive attitude; innovative approach and creative ideas lead the company from its very humble beginnings to what it is today. With his background involving development and designs, and an established track record of over sixteen years in various capacities, he has been able to build up a team of dedicated performers. Under his stewardship, the company has been able to achieve and some times exceed the targets set, be it a design, a project or an individual solution. His capabilities span the entire activities of the company and he has trained many engineers in all those spheres of activities. He acted as consultant to many an industry, and has suggested many innovative solutions to complex problems. His ability to see in to the future has helped the company in producing equipment and services that are future ready. Many import substitutes were designed under his leadership as well as highly successful indigenous products. He is in-charge of the R&D, Technical liaison and Marketing departments. G.KRISHNA MURTHY: An electronics engineer with distinguished career spanning more than 34 years, he is another technical backbone for the unit. A product of IIT, Delhi, he worked on technologies bordering on the state of the art during his stint with Bharat Electronics Ltd, and subsequently with another defense contractor. During his career, he was involved in development of Microwave communication equipment, transmitters and receivers and also sub-systems needed for defense. His experience in deployment, system design, engineering, planning, installation and commissioning and maintenance during his six year stint with Ministry of Interior, Qatar has given him the extra global edge. His contribution to satellite image analysis and archiving has been instrumental in development of the first and still the only indigenous alternative to expensive, imported Satellite Film Recorders, a product that fetched excellent revenues to the company he worked for. Image analysis has always been his forte and hi-tech product design and project implementation is his strength. His contribution in finding high-end solutions, using his vast professional contacts would greatly be of immense help both to the firm and the clients we work for. V.G.SUBRAMANIAN: A chartered accountant by qualification and finance professional par excellence with more than thirty years of experience, he is at home planning and implementing financial strategies. His contribution in financial matters for many a company has strengthened them and most of the companies have become multi million companies. His experience in serving different multi-national companies at the helm of affairs will help the company in its quest for stability and exponential progress. ……………… 4 COMPANY CAPABILITIES: The company, over the years, has acquired commendable skills in several areas of electronics as a result of which, several diverse customers' needs have been successfully fulfilled. The company is active in the following areas: 01. Broadcast/Studio Equipment, systems. 02. Wireless equipment and systems. 03. CCTV systems and equipment. 04. Night vision Systems, low light/high speed imaging systems including thermal vision. 05. Surveillance Electronic Systems and equipment. 06. Equipment for law enforcement agencies. 07. Defence/ Space qualified equipment for special applications. 08. Satellite/Terrestrial Trans-receive equipment, Global Position equipment, VSAT. 09. Fire, Burglar, Gas, Intrusion alarms and safety alarms and systems. 10. Design, integration, supply, installation, commissioning, training, maintenance and repairs for all the systems and installation on turnkey basis and consultancy services. The clients of the company include, among others, Central and State government departments, Defence, Railways, Public Sector undertakings, Corporates, Research establishments etc. The company's products have been very well received by all the customers and have proved themselves over the years as top quality performers. Most of the company's products are designed in house and are manufactured to meet international quality norms. The company is well known for its global sourcing capabilities and for all the needs of system integration, best equipment at the most economical rates possible are chosen keeping in mind the performance, reliability, ease of servicing and maintenance and then sourced from all over the world. We distribute products from world's leading manufacturers and have been representing many other companies as their local agents successfully. FIDELITY's association has been with these International Companies either directly or through associate firms: Scientific Atlanta, USA ……… Satellite Earth Stations, Satellite transmission Systems. Darim Vision Company Ltd, Korea Low cost digital studio solutions, audio/video compression equipment, Streaming servers etc. Advanced Semiconductors, Inc, USA ……. RF and Microwave Power Semiconductors, Sub-Assemblies, Hard-to-find electronic spare parts. Ikegami Electronics, USA ……. Broadcast Cameras, Pick-up tubes etc L-3 Communications, Satellite …… Micro Wave Upconverters/Downconverters, Satellite Transmission Systems Div, USA modems, Earth Station equipment etc. E*Worldwide, Inc, USA …... Industrial & RF equipment. Greenstone Electronics, Inc, USA …. RF and Broadcast Tubes, Vacuum Variable Capacitors etc Delta Meccanica, Italy …… High Power Transmission support equipment like Diplexers, filters, rigid lines, connectors, couplers etc. and a few more. …………… 5 PARTIAL LIST OF CUSTOMERS SL NO CUSTOMER STATION SEGMENT 01. A.P.LEGISLATIVE ASSEMBLY, HYDERABAD GOVERNMENT 02. DEFENCE SERVICES STAFF COLLEGE, COONOOR, TAMILNAD DEFENCE 03. ARMY BASE WORKSHOPS, AGRA DEFENCE 04. MILITARY COLLEGE OF ELECTRICAL AND MECHANICAL ENGINEERING, (MCEME), SECUNDERABAD. DEFENCE 05. PROJECT INTERACT, MCEME, SECUNDERABAD DEFENCE 06. DOORDARSHAN DELHI GOVT(broadcast) 07. MOTOROLA INDIA LTD HYDERABAD MNC 08. TRAFFIC POLICE HYDERABAD GOVT. 09. REASERCH CENTRE IMARAT HYDERABAD DEFENCE 10. HINDUSTAN PETROLIUM CORPORATION VISAKHAPATNAM PSU 11. TIRUMALA TIRUPATHI DEVASTANAM TIRUPATHI TEMPLE 12. BHARAT HEAVY ELECTRICALS LTD., BHOPAL PSU 13. SANGHI INDUSTRIES LTD., HYDERABAD CORP. 14. V S T INDUSTRIES LTD., HYDERABAD MNC 15. VIJAY ELECTRICALS LTD., HYDERABAD CORP 16. I D L CHEMICALS LTD., HYDERABAD CORP 17. SAGAR ELECTRICALS & INDUSTRIES HYDERABAD CORP 18. KALAJYOTHI PROCESSERS HYDERABAD CORP 19. SAI RAG HOSPITALS KAKINADA CORP. HOSP. 20. D M R L HYDERABAD DEFENCE 21. D R D L HYDERABAD DEFENCE 22. A P ELECTRONICS DEVELOPMENT CORP. HYDERABAD PSU 23. ALL INDIA RADIO DELHI Govt(broadcast) 24. BHASKAR AGRO TECH HYDERABAD CORP. 25. AMAR HOSPITALS (CANCER REASERCH) HYDERABAD CORP. HOSP 26. KAMINENI HOSPITAL HYDERABAD CORP. HOSP 27. SRINIDHI SECURITY PRINTERS HYDERABAD SEC. PRINTERS 28. NATIONAL INSTITUTE OF SECURITY HYDERABAD POLICE ACADEMY, MIN. OF HOME AFFAIRS. 29. AWARE HOSPITALS HYDERABAD CORP. HOSP 30. GODREJ & BOYCE LTD., (SEC. CON) MUMBAI MNC 31. DLRL Hyderabad Defence 32. AMSE, 13 BRD Delhi Airforce FIDELITY'S STRENGTHS: 1. TECHNICAL STRENGTHS OF THE PROMOTERS AND THE MANAGERS. 2. COMPLETE UNDERSTANDING OF THE PRODUCTS THAT WE DEAL WITH. 3. VERY GOOD GRASP OF THE MARKET REALITIES. 4. EXCELLENT RELATIONSHIPS WITH THE CUSTOMERS. 5. VERY SINCERE AND DEDICATED TO THE PARTNERS. 6. VERY GOOD PRESENTATION SKILLS. 7. VERY GOOD UNDERSTANDING OF THE GOVERNMENT REGULATIONS AND THE POLICIES IN FORCE THAT WOULD AFFECT THE BUSINESS. 8. INTERNATIONAL EXPOSURE. 9. GOOD CONTACTS IN THE GOVERNMENT DEPARTMENTS AND THE MINISTRIES. 10. VERY GOOD POLITICAL CONTACTS AND INFLUENCE IN THE POLITICAL CIRCLES.